I have contacted a number of club chains around the UK, this included Oceana and Liquid Envy in Plymouth and Brighton. Asking questions to their marketing department how the club would go about promoting safe sex, by handing out free condoms and having 'Safe Sex' night promotions.
Researching into how stores could promote the new form of condom, in order for girls to feel more comfortable to carry and buy condoms, also to prevent pregnancies and STI's within young people in the country. We came to the conclusion that Family Health Clinics do give out free condoms when requested, but are people still embarrassed because they have to ask still, but don't have to pay? Would they prefer to just be given them from a promotion model, and having it as a 'force' and not by choice or just pick them up from a stall off their own backs. People do get embarrassed in case other people see them picking up condoms from a shelf in a shop or putting their change into a condom machine in the toilets in a club. The way in which the new packaging will work is that in a shopping basket or someone standing in front of them in a shop, looking at which ones to pick up will make it easier for the buyer to feel more at ease, as other people will not see the word "Durex Condom" straight away.
Researching into what people's responsibilities should be in order to have safe sex, so to stop spreading STI's, preventing unwanted pregnancies and underage sex.
Coming up with a new packaging for the traditional Durex condom, we have come up with a more discreet smaller packet for the condom to be in. This is in order for girls to feel more at ease to buy them and to feel comfortable to actually carry them around and be able to tell the person they are just about to sleep with that she has a condom.
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